Privacy Policy

Last updated: 31 July 2026

1. Who We Are

SaveFirst ("we", "us", "our") is a UK-based lead generation and energy savings consultancy that helps households reduce their gas, electricity, broadband and mobile bills. We operate the website savefirst.co.uk.

We are the data controller for the personal data we collect through our website and WhatsApp communications. If you have any questions about how we handle your data, you can contact us at:

2. What Data We Collect

We collect the following personal data when you interact with our website or contact us:

2.1 Data you provide directly

2.2 Data collected automatically

3. How We Use Your Data

We use your personal data for the following purposes:

PurposeLegal Basis (UK GDPR)
To contact you about your bill audit request and provide your savings reportPerformance of a contract / Legitimate interest
To pass your details to our partner utility provider so they can prepare your savings quoteLegitimate interest / Consent
To send you follow-up communications about your enquiryLegitimate interest
To send you marketing communications (only with your consent)Consent
To analyse website traffic and improve our serviceLegitimate interest
To run targeted advertising campaigns on platforms such as Meta (Facebook/Instagram)Consent (via cookie banner)
To prevent fraud and ensure website securityLegitimate interest

4. Who We Share Your Data With

We may share your personal data with the following categories of recipients:

We do not sell your personal data to any third party. We only share data as described above and where necessary to provide our service to you.

5. International Data Transfers

Some of our third-party service providers (including Google, Meta, and Supabase) may process your data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as:

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. Below is a summary of the cookies we use:

6.1 Essential cookies

These are necessary for the website to function and cannot be switched off. They include cookies that remember your cookie consent preferences.

6.2 Analytics cookies

We use Google Analytics 4 (measurement ID: G-RDFXYFJS5Q) to understand how visitors interact with our site. GA4 collects data including pages visited, session duration, traffic sources, and general geographic location. This data is aggregated and does not directly identify you. Google Analytics uses cookies such as _ga and _ga_* which typically expire after 2 years.

6.3 Advertising cookies

We use the Meta Pixel (Facebook Pixel) to measure the effectiveness of our advertising campaigns on Facebook and Instagram, and to build custom audiences for ad targeting. The Meta Pixel places cookies on your device and sends data to Meta about your visit to our site, including pages viewed and actions taken. You can manage your ad preferences through your Facebook account settings or opt out via the Digital Advertising Alliance.

6.4 Managing cookies

You can control and delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. Most browsers allow you to:

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

When data is no longer needed, it is securely deleted or anonymised.

8. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

To exercise any of these rights, please contact us at shivamkanda_@outlook.com or message us on WhatsApp at +44 7877 600831. We will respond to your request within one calendar month as required by law.

9. Marketing Communications

We may contact you by email, phone, or WhatsApp to follow up on your bill audit enquiry. This is based on our legitimate interest in completing the service you requested.

We will only send you marketing communications (offers, tips, promotions unrelated to your specific enquiry) with your explicit consent. You can opt out of marketing at any time by:

10. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it, including:

While we strive to protect your personal data, no method of transmission or storage is 100% secure. If you become aware of any security breach, please contact us immediately.

11. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a person under 18, please contact us and we will delete it promptly.

12. Third-Party Links

Our website may contain links to other websites that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policy of every site you visit.

13. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.

14. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:

We would appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first.

15. Contact Us

If you have any questions about this privacy policy or how we handle your personal data, please contact us: